Established in 2018 and based in Atlanta, Laine London is a first-of-its-kind woman-owned rental bridal shop providing a chic, high-end experience at sensible prices.  Both savvy and confident women, long-time friends Tiffany and Lundyn started Laine London not as experts in the bridal industry, but as brides-to-be who didn’t want to spend thousands on a dress they’d only wear once.